Films that feel honest, grounded, and true to the people in them.

I’m a videographer and marketing strategist working across documentary film and brand projects, blending visual storytelling with thoughtful interviews.

Hải-ý Lê filming with a cinema camera in a winter grassland outside Boulder, Colorado.
On location in Boulder, Colorado

Selected work

Documentary films

Long-form work that centers people, places, and real stories: profile films, editorial storytelling, and features in production.

Autumn trees and porches at Nyland Cohousing Community outside Boulder, Colorado. Watch · 5:03

Short documentary

Designed for Belonging: Life at Nyland

Nyland Cohousing Community was designed to foster community-based living through intentional features like weekly shared dinners and common spaces. Over the years it has grown into a close-knit, collaborative neighborhood.

Residents share what they love about living at Nyland, along with some of the challenges they face as part of the community.

Brand & commercial

Video for organizations

Story-driven video that helps brands and mission-driven teams communicate who they are and why they exist.

A scientist in protective equipment thawing a vial of cells in an ATCC laboratory. ATCC

HepatoXcell Thawing & Plating

A technical product film produced in my marketing role at ATCC, translating a precise lab protocol into something researchers can actually follow.

A group of volunteers gathered among pines and boulders during a Volunteers for Outdoor Colorado project day. Nonprofit

Volunteers for Outdoor Colorado

A nonprofit that motivates people to become stewards of Colorado’s natural resources, told through the volunteers who show up for it.

Services

Story without strategy is noise.

I partner with brands and mission-driven teams to shape campaigns, refine positioning, and make sure the work serves a larger growth strategy, not just a moment of attention.

Documentary Films

  • Films that center people, places, and real stories
  • Profile films: founders, artists, scientists, community members
  • Editorial-style storytelling

Branded & Commercial Video

Helping organizations communicate who they are and why they exist through thoughtful, story-driven video.

  • Founder, team, and customer profiles
  • Campaign videos
  • Strategic insight to grow your company’s profile and mission

Marketing Strategy

  • Narrative strategy for campaigns
  • Brand messaging and positioning
  • Content planning and calendars
  • Audience and impact strategy
  • Video and marketing integration planning

About

Hi, I’m Hải‑ý (“Hi‑E”)

Whether I’m documenting a person, a place, or a brand, the goal is the same: stories that connect, inform, and leave a lasting impression.

My work blends visual storytelling with thoughtful interviews to create films that feel honest, grounded, and authentic.

Beyond video production, I help organizations clarify their message and translate it into strategic content. With a background in marketing, I partner with brands and mission-driven teams to shape campaigns, refine positioning, and ensure their videos serve a larger growth strategy.

Alongside my film projects, I’m pursuing a Master of Social Work with the long-term goal of becoming a therapist. That training informs my approach to listening, asking questions, and treating people’s stories with care.

I was born in Vietnam, grew up in North Carolina, and am currently based in Boulder, Colorado.

Education

  • MSW, New Mexico State University Expected June 2028
  • M.A. Communication, Stanford University 2015
  • B.A. International Relations, Stanford University 2014

Contact

Let’s tell it well.

Have a film, a campaign, or a story you’re trying to get right? Tell me a little about it and I’ll get back to you.